Body copy for the blog post. Scope is easier to agree on when it is written as a list of pages and the decisions each page needs, rather than as a number of hours. A page whose copy is not written yet is not the same job as a page whose copy exists and needs laying out, and calling both “a page” is how an estimate goes wrong.
The useful unit is the decision, not the deliverable: who signs off the wording, who supplies the photographs, and who answers when the two disagree.
This is template example content. Delete this file before the client’s real posts land.